Our Mission and Values

Over more than 40 years, Primetics has grown to become the UK’s leading provider of Agribusiness and Commodity Trading software. Everything we do at Primetics is guided by our mission and values to ensure that we run a company that people want to work for and work with. Read more about our mission and values below.

Our Mission

Our mission is to work in partnership with agribusinesses to support them in feeding the nation.

At Primetics, we provide our customers with innovative software solutions that play critical roles in the food supply chain. We combine our years of industry knowledge with our passion for the agricultural industry to solve challenges and develop solutions. With our systems controlling over 70% of UK Harvest and 60% of Seed production, our dedicated teams of experts continue to deliver daily value by making our customers more successful through reduced costs and increased efficiency. We are fully committed to our mission and strive to continue providing excellent service to our customers while adding value to their businesses.

Our Values

Our values shape our company and ensure that we continue to operate in a way that best allows us to execute our mission. Our values are:

• Be One – We are one, a close-knit team of strong, like-minded individuals who are all united by a clear common mission that we never lose sight of. Our collaborations are a team effort that combine the voices of many industry experts to ensure that all voices are heard and considered. This allows us to collaborate effectively and continue to provide industry-leading software solutions that serve the needs of our customers.

• Be You – We are open and honest, and we encourage our people to be their authentic selves. We recognise that successful businesses rely on a successful workforce, so we invest in our people who can chart their own career paths, allowing them to reach their full potential. With an authentic and united team, Primetics can continue to provide industry-leading solutions that benefit our customers.

• Be Empowered – We work in a trusted environment where each team member is empowered to have their own voice. Our team has the freedom to make their own decisions and take personal responsibility for keeping promises to other team members as well as our customers. Our customers regard us as a reliable and knowledgeable partner.

• Be Proud – We are proud to play a role in developing the agricultural industry for the benefit of all involved. Customer collaboration is crucial, and so we focus on building relationships for life with our customers. We know that by getting to know our customers, we can help to make their lives easier and produce work that the entire team takes enormous pride in.

• Be Innovative – We are constantly evolving and growing by embracing new technologies and remaining committed to research and innovation. We work openly with our customers to understand their needs and how our software solutions can help them. We also recognise that great teams are essential to innovation, so we invest in our people to ensure that we can continue to provide high-quality, cutting-edge solutions.

If you feel that our values are aligned with your own and think that there is potential for us to work together, get in touch with us now on 01257 279 811 or at primetics@culturatech.com.