5 Reasons a Customer Portal Is Crucial to Your Company’s Future

One post-COVID reality is that businesses and industries all over the world have entered a new era of self-service. According to recent studies, 88% of people expect a company or brand to have an online self-service customer portal. This shows a clear shift toward online services that streamline your customers’ experiences and how they access the information they require. How your company handles this new demand will determine your company’s future standing.  

Inteletrade from Primetics is a web-based self-service customer portal that is fully integrated with your Gold software. It enables your customers to securely access the information they need, whenever they need it. But why should you implement a solution like Inteletrade, and what benefits will it provide your company? 

1. Answer Customer Demand 

First and foremost, the data is clear. Customers want self-service customer portals. Ignoring this demand not only puts you at a competitive disadvantage, but it may also have a negative impact on your relationships with current customers.  

Ignoring your customers’ needs causes frustration, which can lead to lost business and a damaged reputation. Why should your customer stay with you when competitors provide what you don’t? Knowing what your customers want and meeting that demand can guarantee improved customer satisfaction and retention. 

2. Stop Wasting Time 

We’ve all experienced the frustration of wasting time manually responding to requests and emailing back and forth to confirm important information when we have a slew of other tasks to complete. A study by Super Office, revealed that 46% of all customers expect responses in less than 4 hours. When operations are busy, this often isn’t a reality. However, slow response times could ultimately affect your customers operations and, in turn, your relationship with them. Your customers don’t want to waste their own time asking for information that should be readily available.  

The Inteletrade customer portal provides 24/7 data access to ensure that your customers have access to the information they need whenever and wherever they need it. This saves you time responding to requests and improves the customer experience by reducing the time customers spend searching for what they need. 

3. Improve Customer Service 

When it comes to improving customer service, there is no doubt that using a self-service customer portal is one of the best methods.  Inteletrade has made it easier than ever before to provide excellent customer service. In general, the self-service web portal improves all aspects of your customers’ experiences, resulting in better customer service. 

Following poor customer service, 54% of people will escalate the issue to a manager or supervisor, with 25% spreading negative word of mouth, which, as we all know, can be disastrous in the agricultural industry.  

Inteletrade is optimised for mobile devices, tablets, PCs, and laptops, ensuring that your customers have quick and secure access to the information they need. The easier you make your customers’ lives, the easier you make your own! 

4. Improve Your Document Management 

We’ve already talked about how important improved document management is for business success. It’s difficult to provide your customers with the documentation they require quickly when you’re having difficulty finding it yourself.  

The best way to ensure quick and productive customer interactions is to keep all customer information in a customer portal. Inteletrade allows you to upload contracts, claims, product data sheets, invoices, and other documents. As a result, you spend less time searching for, printing, scanning, and emailing documents to customers and they’re able to log on and quickly access the information they need. With 92% of employees using email to review and collaborate on documents, Inteletrade also prevents individuals’ inboxes from becoming information silos. 

5. It’s Time to Level Up 

The most recent report on agriculture in the United Kingdom shows a clear increase in production and demand that isn’t going away as the population grows. This means you have less time to spend on customer interactions as operations becomes increasingly pressed to increase output and maximise productivity. However, customer relationships must not be jeopardised.  

Now is the perfect chance to level up your business and capitalise on a solution that allows you to maintain positive customer relationships and compete with larger organisations in terms of information delivery all while maintaining productive operations. Even better, the Inteletrade customer portal can be tailored to your specific needs. While it primarily serves as a customer portal, we’re proud offer adaptable software solutions that are tailored to you and your business. 

One thing is certain. The era of self-service is here and it’s in high demand. Customer portals are the most effective way for your company to strengthen customer relationships all while maximising productivity. Download the brochure below to learn more or ask us a question about Inteletrade using the contact form below!