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West Gaines Seed Testimonial

West Gaines Seed Testimonial

West Gaines Seed, Inc & Americot 

Interviewing: Chiree Fields –  Chief Operating Officer & Jason Goelzer Chief Information Officer

West Gaines Seed & Americot.

Interviewer: Amy Doherty – Marketing Manager @ Primetics Seed Solutions

West Gaines Seed

“At West Gaines Seed, our commitment to our customers goes far beyond simply being a seed provider. Locally owned, and headquartered in Seminole, TX, with 10 locations in Texas, Arizona and Louisiana, we’re a leader for all your small grains and sorghum-sudangrass planting seed requirements, as well as offering full-service cotton seed production and processing.

Superior service, knowledgeable staff and more than 25 years in the seed business assures you that we will do everything we can to provide you the best experience when it comes to purchasing your planting seed.”


“Americot, Inc. is a leading cotton seed company focused on offering quality varieties with high yield potential and excellent fiber quality with technologies growers demand. At Americot, our priorities are simple: excellent performance, quality products, and exceptional people.

As an independent company, Americot is dedicated to working together with cotton growers throughout the Cotton Belt to provide elite performing varieties within the marketplace.”

How Generation Seed Management Software from Primetics Seed Solutions has helped us in a changing business landscape and enabled future expansion.

The business needed a software solution and partner to help us to adapt to a changing environment and to remove the reliance on using spreadsheets, allowing us to create robust business processes and information flow so that we would be able to operate more effectively.

“Prior to using Generation Seed Management Software, we were using a software platform that was not specifically designed for a seed business, which meant we were trying to manage everything via spreadsheets, this was very time consuming and inefficient. Some big changes that affected the cotton side of our business and the way cotton worked in the US was also changing and that presented some additional challenges. The existing platform and spreadsheets were not really going to support us going forward so we needed to change to something more robust for our current and future needs.”

Having a centralised seed management system helps manage our most important business data.

“There wasn’t anywhere to collect lab data and track seed lots when managing seed inventory in our previous platform. Our operation used to be run on spreadsheets and various access databases. We had to go through quite a lengthy process to find the data we were looking for and ensure right seed was available for shipping. Generation brings all the processes and data together and allows us to see everything in one place, which is a huge deal to us because now everyone has immediate access to the information they need.”

The comprehensive functionality available helped remove many manual, time-consuming processes.

“We needed to have the ability to use multiple levels of zone pricing. The flexible pricing tables in Generation really helped us quickly and accurately price orders.”

The software we needed had to be comprehensive enough to cover the whole business operation on one single platform.

“When we first started working with Primetics Seed Solutions, it was a big change across the whole business and a learning curve for us. The Generation software is so relational, everything is unified. It was exciting for us to see how everything connects and how it completely streamlined our processes. Generation allows us to do so much more in one place. As an example, contracting seed production acres with a grower, was based on word documents, filing documents on the hard drive and updating several spreadsheets, whereas now we can follow the entire process in our software and the production data is readily available.”

We recognised the value Generation could provide, and we worked with it to ensure that we got the maximum benefit.

“Our previous platform was one-dimensional. Moving to Generation at first was a huge change but we just had to understand how the software could work across the whole business to realise the value of it.”

It wasn’t just about the software, we also needed a partner we could work with.

“We have been working with Primetics Seed Solutions for 5 years now and the relationship with the team has been great. The Primetics team feel like an extension of our own. If we ever have any issues that need fixing quickly, or we have a new member who needs training, or we simply need to understand something further, the communication and responsiveness of the team allows us to keep things moving forward efficiently.”

Building on the solid foundations of Generation for our operational needs, Primetics Seed Solutions also closely collaborated with us to solve our reporting challenges by leveraging off the centralised data management provided by Generation. Primetics Seed Solution’s PETL product is a reporting/BI tool we added that has proved invaluable across our business.

“Before working with Primetics Seed Solutions, numerous people within the business spent hours compiling data for reporting, searching through files and spreadsheets on the hard drives, sending emails, waiting for access to the data. It became an onerous and longwinded task. Adding the PETL reporting module has saved us over 100-man hours a week, it is an absolute game changer. The way the data is used and exposed to us really helps us to make better business decisions. Now we can easily see what products need to be produced or removed etc. Our entire business structure is now completely different to how it used to be, from the way we exchange data between the companies to how we communicate and manage the business. PETL enables us to make huge business decisions based on accurate and up to date information. “

The collaboration with Primetics Seed Solutions did not end there. When they approached us with the idea for an Inventory Management App we immediately saw the value and jumped at the opportunity to work closely with the team to help create GenWARE to directly connect warehouse activity with the rest of our operations.

“Using GenWARE, has saved us a lot of manual time. Before we started using the app, the process from sending an order to physically getting it ready for shipping was very manual and time consuming, even when this was all being done within the same facility. GenWARE, has saved so much time and solved a lot of problems in the shipping process. It has removed the all the emails, calls and staff walking back and forth with paperwork. Our warehouse staff have easily adapted to the app, it is user friendly and well loved by the users.  Our next step is to roll out the app across our other warehouse locations. It has made a huge improvement to our warehouse processes and how we effectively communicate and update the deliveries internally, to our carriers and our customers.”

Selecting the right software and provider helped us achieve our business goals.

“Having both of our companies fit into Generation helped us to survive some really challenging times over the last 5 years, and more recently with COVID-19. If we didn’t have the data and the visibility across the businesses, we could not have made the business decisions that we have, the technology really helped us.”

We can rely on the Primetics team to help and support our business.

“The Primetics team understand us as a business and how everything works, they are always asking and looking for ways to help us be better, which is really appreciated and helps us all to be more collaborative.”

“The speed of the response is great and the turn-around is quick. We can go to the development team with our problems, and they are always there to put out the fires. Even on a different time zone, the team are so committed to helping and supporting us.”

We would absolutely recommend Primetics Seed Solutions

“Without Generation we would not be able to make the business decisions that we do. 5 years ago, we didn’t realise if it would work as well as it has, but without it we wouldn’t be where we are now. It has had a significant impact to the business, for the better. The people we work with at Primetics make the whole experience even better, everything is very personal, and we appreciate their willingness to make us better users of the software. We made the investment in the software and engaged with it to make sure we get the most benefit from that investment. We utilise Generation for all it can do.”

“How Generation works has been instrumental in making sure both of our businesses work together effectively.”

Primetics Covid-19 Update

Primetics Covid-19 Update

As the Primetics team adapts to the working at home restrictions placed on us during this pandemic we believe our service is business as usual as we continue to support you remotely and deliver solutions as we always have done.  The only difference is our ability to join you face to face to discuss strategy and how our solutions can help your business as it evolves and the ability to deliver onsite training.

In an effort to reduce the impact of no face to face contact we are increasing our contact through alternative methods, video chat where possible, followed by telephone as our secondary preference and thirdly, email.  So far this is bridging the gap and I believe you, our customer, is responding well to this and supporting this activity through a mutually difficult time.

I am sure you have a higher than usual workload at the moment but it would be great if you could spare five minutes to arrange a call with a Primetics employee (Myself, account manager, customer service or anyone else that you can think of), give us your feedback on how things are going in your business or let us know how well we are doing at supporting your needs over the past couple of weeks to ensure we continue to implement improvements in our service moving forward.

I am looking forward to Primetics hearing from you soon,



Primetics Covid-19 Update

Our response to COVID-19

COVID-19 (Coronavirus) Update

At Primetics, the health and safety of our staff and customers is of utmost importance to us. We understand that many of you may be experiencing the impact of COVID-19, we want to assure you and your teams that we have a comprehensive business continuity plan in place so that in all eventualities we will continue to deliver excellent products and services to your business.

We have taken a host of measures to ensure the safety of our own team and have published processes and procedures to be followed in all scenarios. Some of these include but are not limited to:

  1. All employees are now working from home, all staff are available and utilising technology to ensure they are contactable should you need to engage them for any of your needs.
  2. Precautionary hygiene practices implemented in our offices.
  3. Controls and advisories issued to all staff around travel to and from affected areas.
  4. Limiting of all non-essential inter-company travel protocols issued.
  5. Provision of regular and dedicated COVID-19 communication and updates to staff, including communication and protocols we receive from customers and suppliers.
  6. Establishment of a senior leadership forum to advise all our businesses as the situation develops.
  7. We are ready to ensure that services can be delivered without the necessity to travel to customer sites.

We have implemented a range of measures across our business. The purpose of the protocols have two primary objectives:

  1. To ensure our staff are protected
  2. To enable our staff to continue to provide excellent support to all of our customers during this time of evolving disruption.

We will be communicating with customers primarily using email, phone, WebEx and Microsoft Teams until the situation changes. These methods of communication allow for a full continuation of service and project delivery as normal. With immediate effect Customer Support requests should only be raised via email or the Customer Portal due to the company following current guidelines and hence Primetics staff working from home.

In the coming days and weeks, we will continue to keep you updated as appropriate. We look forward to continuing our mutually co-operative partnership with you and your team as we work together through what is for all of us, a challenging situation.

As always, our team is here to help you in any way that we can.

Please stay safe and do contact us should you have any questions.

UK’s Leading Agricultural Charities Announce New Venture

UK’s Leading Agricultural Charities Announce New Venture

farming help

The UK’s four leading agricultural charities have announced that they are set to join forces to increase their efforts to help those in need. The new collaborative group, Farming Help, will be made up of The Royal Agricultural Benevolent Institution, its Scottish counterpart, the Royal Scotland Agricultural Benevolent Institution, the Farming Community Network and Addington Fund.

Assembling as a collective will enable resources to be pooled to increase the positive impact that the charities can have on the lives of their service users. The all-new Farming Help aims to become the only place people have to go to receive any kind of support they may need; from financial to pastoral.

About the charities

The Royal Agricultural Benevolent Institution

A grant-making charity that provides confidential help to both working and retired farmers who find themselves in financially difficult circumstances.

The charity ensures that support is available to people of all ages and tailors their help to the needs of each individual. Help can include one-off or regular grants, essential household items, funding for disability equipment, care home fees, relief farm staff and even training grants to help develop skills to generate an income from outside the farm.

The Royal Scotland Agricultural Benevolent Institution

This charity provides emotional, practical and financial support in times of crisis.

Emotional support is available through a daily helpline and case officers and volunteers are on hand to help particularly vulnerable individuals. All charity case holders and volunteers are trained in both mental health and first aid practices.

The Farming Community Network

The Farming Community Network (FCN) is a collection of nationwide volunteers from within the world of farming.

FCN operate a helpline to advise those in need as well as a visiting service to further help farmers and their families. Callers will be put in contact with a local team member who will work to provide ongoing support. FCN’s network of volunteers offers both pastoral and practical support for as long is necessary and aim to help shape a positive future for those who find themselves struggling.

Addington Fund

Set up to provide homes for farmers and families who have had to depart their farm, the Addington Fund is there to provide support and help at the most desperate of times.

The charity works to support farms through its Trustees’ Discretionary Fund which provides grants to help families avoid having to leave their farm. When this cannot be avoided, the fund accommodates farm workers with its Affordable Rural Housing Scheme.

The latest move from the four largest agricultural charities in the UK confirms that they stand united in their commitment to supporting farmers and their families. More widely, the announcement signifies a unification of the agricultural industry and a promotion of the values of support and wellbeing within the community.

To contact Farming Help for assistance, you can visit their website or call them on 03000 111 999.

Customer User Groups

Customer User Groups

Book now to join our customer user groups…

We are delighted to announce that we will be hosting customer user groups in April.  Both user groups will cover an identical agenda based around this years’ theme of:

Cloud and Web

The day will be packed full of useful information, aimed at all users, including;

  • exciting new product developments with show and tell sessions
  • guest speakers – watch this space for more info
  • improvements to services which help to support our valued customers
  • interesting business updates
  • collaboration and networking opportunities
  • and much more…

Plus, we’ll be holding product specific sessions as per customer requests from the user groups held last year, so please do complete your product interest area in the form below.

Dates and Venues

Tuesday 9th April – Hallmark Hotel, Bar Hill, Cambridge

Thursday 11th April – Flexible Meetings, Olympic Park, Warrington

Places are limited so please complete and submit the booking form below as soon as possible.  If you are booking for colleagues as well, please ensure you add their names and any dietary requirements to the comments box.  We look forward to welcoming you all.

User Group Booking Form

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